How Does It Work?
Students work in small teams to analyze your organization's analytics data to identify insights and make recommendations to improve retention and engagement.
Project Duration: Half semester (7-8 weeks)
Availability: Fall and Spring
Ideal For: Organizations who can provide access to their website or mobile app analytics tools (e.g., Google Analytics, Flurry) and engagement data from their social media platforms (e.g. Facebook Insights, Twitter Analytics, Iconosquare, YouTube Analytics, etc.).
What You Get: A formal analytics report and a data dashboard or infographic
Project Process
01
Stakeholder Interview
Interview client stakeholder(s) to understand organizational needs/goals and identify target audiences.
02
Data Collection & Analysis
Choose relevant metrics and examine analytics data to identify user engagement trends and patterns.
03
Data Visualization
Create visual summaries and/or interactive visualizations to communicate key findings.
Interested in Web and Social Media Analytics projects? Let us know!
Case Studies: Web and Social Media Analytics
Web & Social Media Analytics
Analyzing Data to Refine the ACTA’s Digital Strategy
by Yiying Zhou
Web & Social Media Analytics
Using Data Analytics to Determine If Pratt Institute’s New Website Is Successful In Catering to Its Site Visitors
by Leewon Seo
Web & Social Media Analytics
Understanding Search in the Smithsonian Learning Lab
by Tess Porter
Web & Social Media Analytics
Amplifying the Peale Museum’s online presence
by Verena Tanzil
Web & Social Media Analytics
Evaluating Web Analytics to Refine the Andy Warhol Museum’s Digital Strategy
by Cathy Hu
