Pratt Institute has recently relaunched their website in an effort to spruce up its style and keep up with new digital trends as a design school. Pratt’s developers have turned to the digital analytics class to analyze the site using Google Analytics 4. They asked us to pay special attention to four pages, including Pratt News, Pratt Events, the Daily Hub, and Prattfolio. Each of these pages discusses the happenings at Pratt (within the community and with alumni) and highlights different aspects of Pratt’s community engagement. We used data to uncover insights into the user interactions with the requested pages.