We Make Digital Experiences Better

We are a faculty-led, student-driven UX consultancy and academic research lab in the School Information at Pratt Institute

What We Value

Innovation

We are creative thinkers. Our talented faculty and students offer fresh perspectives and craft innovative solutions to digital problems.

Empathy

We put people first. Our work is always centered on understanding – and respecting – users’ needs, abilities, and behaviors.

Practicality

We solve real world problems. Our approach is guided by a consideration of practical needs,  constraints, and outcomes.

What We Do

We create better digital experiences through the application of a human-centered, ethical approach to the design and evaluation of user interfaces and interactive products.

What We've Done

Projects Completed
204
Partners
130
Would Work With Us Again
0 %

Stats are since Fall 2019. Last updated May 2024.

Case Studies

Information Architecture

Revamping the Placemaking Week website to provide easier access to information

by Hiral Parekh

Usability Testing

Clarifying labels and improving sharing options for The Henry Ford’s digital collection

by Haimeng Gong

Usability Testing

Long Island Zoning Atlas 2.0: Redesign for a balance between professionalism and non-expert friendliness.

by Yicheng (Ivory) Zhao

Web & Social Media Analytics

Generating more web traffic and improving content navigation for the Cooper Union Library

by Armon Burton

What People Are Saying

Current Research Projects

User Experience Capacity-Building (UXCB)

How can organizations better understand and strengthen their UX practices?

UX Education

How can we better prepare students for UX careers?

HCI Education Community of Practice

How can we build a community of practice for HCI/UX educators?