We Make Digital Experiences Better

We are a faculty-led, student-driven UX consultancy and academic research lab in the School Information at Pratt Institute

What We Value

Innovation

We are creative thinkers. Our talented faculty and students offer fresh perspectives and craft innovative solutions to digital problems.

Empathy

We put people first. Our work is always centered on understanding – and respecting – users’ needs, abilities, and behaviors.

Practicality

We solve real world problems. Our approach is guided by a consideration of practical needs,  constraints, and outcomes.

What We Do

We create better digital experiences through the application of a human-centered, ethical approach to the design and evaluation of user interfaces and interactive products.

What We've Done

Projects Completed
230
Partners
137
Would Work With Us Again
0 %

(Since Fall 2019; last updated: January 2025).

Case Studies

Eye-Tracking

Ensuring easy access to graduate application requirements on a mobile website

by Ruhee Shah

Usability Testing

Creating a Smoother Customer Journey from Beginning to Checkout for the Packit Gourmet Mobile Website

by Sara Kim

Web & Social Media Analytics

Using web analytics to help a family-owned hair and body care business increase revenue

by Danielle Kingberg

Usability Testing

Assessing Artle: Increasing replay value of an art guessing game and new user engagement.

by Gerard Samson

What People Are Saying

Current Research Projects

User Experience Capacity-Building (UXCB)

How can organizations better understand and strengthen their UX practices?

UX Education

How can we better prepare students for UX careers?

HCI Education Community of Practice

How can we build a community of practice for HCI/UX educators?