We Make Digital Experiences Better

We are a faculty-led, student-driven UX consultancy and academic research lab in the School Information at Pratt Institute

What We Value

Innovation

We are creative thinkers. Our talented faculty and students offer fresh perspectives and craft innovative solutions to digital problems.

Empathy

We put people first. Our work is always centered on understanding – and respecting – users’ needs, abilities, and behaviors.

Practicality

We solve real world problems. Our approach is guided by a consideration of practical needs,  constraints, and outcomes.

What We Do

We create better digital experiences through the application of a human-centered, ethical approach to the design and evaluation of user interfaces and interactive products.

What We've Done

Projects Completed
230
Partners
137
Would Work With Us Again
0 %

(Since Fall 2019; last updated: January 2025).

Case Studies

Usability Testing

WebMD Side Quests — Increasing User Engagement with Habit Formation Through Behavior Change Science & Gamification

by Anita Liao

Usability Testing

Clean air through clear communication: A remote moderated usability study for Empire Clean Cities

by Michael Kelly

Web & Social Media Analytics

Creating a data dashboard for Pratt Institute Libraries to improve users’ search experience

by Hyerim Hwang

Usability Testing

Improving the experience of accessing external resources from the Pratt Institute Libraries website

by Tinu Teresa Thomas

What People Are Saying

Current Research Projects

User Experience Capacity-Building (UXCB)

How can organizations better understand and strengthen their UX practices?

UX Education

How can we better prepare students for UX careers?

HCI Education Community of Practice

How can we build a community of practice for HCI/UX educators?