How Does It Work?
Students work in small teams to analyze your organization's analytics data to identify insights and make recommendations to improve retention and engagement.
Project Duration: Half semester (7-8 weeks)
Availability: Fall and Spring
Ideal For: Organizations who can provide access to their website or mobile app analytics tools (e.g., Google Analytics, Flurry) and engagement data from their social media platforms (e.g. Facebook Insights, Twitter Analytics, Iconosquare, YouTube Analytics, etc.).
What You Get: A formal analytics report and a data dashboard or infographic
Project Process
01
Stakeholder Interview
Interview client stakeholder(s) to understand organizational needs/goals and identify target audiences.
02
Data Collection & Analysis
Choose relevant metrics and examine analytics data to identify user engagement trends and patterns.
03
Data Visualization
Create visual summaries and/or interactive visualizations to communicate key findings.
Interested in Web and Social Media Analytics projects? Let us know!
Case Studies: Web and Social Media Analytics
Web & Social Media Analytics
Using web analytics to help a family-owned hair and body care business increase revenue
by Danielle Kingberg
Web & Social Media Analytics
Analyzing web and social media data to help the Digital Preservation Outreach and Education Network increase their reach
by Olivia Turpin
Web & Social Media Analytics
Using digital analytics to help Ingenium understand how their new website is performing
by Elisabeth Pefanis
Web & Social Media Analytics
Understanding user interactions with the Chinati Foundation’s website and video content
by Ting Wang
Web & Social Media Analytics
Analyzing user search behaviors to improve the Monterey Bay Aquarium’s Seafood Watch website
by Janet Liu
