Pratt Institute has recently redesigned its main website. Our primary goal was to set up a consistent and embedded experience to set the stage for prospective undergraduate students within the mobile website. We used Tobii eye-tracking technology, which detects the presence, attention, focus, and position of a person’s eye. Our main findings tell us that certain experiences within the site are not meeting users’ expectations, especially the search experience and learning about programs, as well as the navigation guidance.