Behavior Analytics & A/B Testing Case Study

Does Staten Island Hunger Task Force’s desktop website make it easy for users to find pantries near them?

Fall 2022

Written by:

Ruhee Shah

Project Summary

Staten Island Hunger Task Force (SIHTF) is an organization that connects community members to pantries and pantries to community and government resources. They collaborate with organizations and people who want to donate food and goods to pantries in need. SIHTF want to know if their desktop users use the Map and Zip Code Calendars features to find food in their area. They want to know if it is worth the trouble to maintain them? We used Google Analytics and Hotjar to see and analyze how the users interact with with these features.