Eye-Tracking Case Study

Ensuring easy access to graduate application requirements on a mobile website

Fall 2022

Written by:

Ruhee Shah

Project Summary

Pratt Institute’s website recently underwent a major redesign. However, stakeholders are concerned that the information prospective students need before applying to a program is not easily discoverable on the website at the moment. We conduct an eye-tracking test to understand how prospective grad students find the information they need to apply to a graduate program on the pratt.edu mobile website.