Pratt Institute is a prestigious art and design school located in Brooklyn, New York. The school offers a range of undergraduate programs, including fine arts, industrial design, and fashion design. Pratt wanted to analyze how effectively prospective undergraduate students navigate the website and apply for admission. We used moderated usability testing with eye-tracking technology on the desktop website to identify user pain points and recommended four fixes that focused on improving navigation, discoverability, taxonomy, and restructuring content.