We Make Digital Experiences Better

We are a faculty-led, student-driven UX consultancy and academic research lab in the School Information at Pratt Institute

What We Value

Innovation

We are creative thinkers. Our talented faculty and students offer fresh perspectives and craft innovative solutions to digital problems.

Empathy

We put people first. Our work is always centered on understanding – and respecting – users’ needs, abilities, and behaviors.

Practicality

We solve real world problems. Our approach is guided by a consideration of practical needs,  constraints, and outcomes.

What We Do

We create better digital experiences through the application of a human-centered, ethical approach to the design and evaluation of user interfaces and interactive products.

What We've Done

Projects Completed
163
Partners
115
Would Work With Us Again
0 %

Stats are since Fall 2019. Last updated January 2024.

Case Studies

Eye-Tracking & Behavior Analytics

Using Eye-Tracking to Develop Intuitive Access to Smarthistory’s Web Content

by Xiaoqi (Vicky) Chen

Museum Digital Strategy

A digital strategy to help Cool Culture better support family engagement with art and culture throughout New York City

by Anna Size

Usability Testing

Improving the Usability of Navigation and Filtering Options for the Pratt Digital Asset Management System

by Umang Arora

Eye-Tracking & Behavior Analytics

Understanding Navigation Flows to Improve Smarthistory’s Content Findability

by Cathy Hu

What People Are Saying

Current Research Projects

User Experience Capacity-Building (UXCB)

How can organizations better understand and strengthen their UX practices?

UX Education

How can we better prepare students for UX careers?

HCI Education Community of Practice

How can we build a community of practice for HCI/UX educators?