Eye-Tracking & Behavior Analytics Case Study

Understanding Navigation Flows to Improve Smarthistory’s Content Findability

Spring 2023

Written by:

Cathy Hu

Project Summary

Smarthistory is an informational website that provides free educational art history resources to students, teachers, and art history enthusiasts. As the art history discipline has become less Western-centric within the last few years, Smarthistory wished to understand how they can organize their content in a more flexible and comprehensive manner. We examined behavioral analytics and conducted eye-tracking tests to determine how we can make it as easy as possible for mobile users to find what they are looking for.