How Does It Work?
Students work in small teams to analyze your organization's analytics data to identify insights and make recommendations to improve retention and engagement.
Project Duration: Half semester (7-8 weeks)
Availability: Fall and Spring
Ideal For: Organizations who can provide access to their website or mobile app analytics tools (e.g., Google Analytics, Flurry) and engagement data from their social media platforms (e.g. Facebook Insights, Twitter Analytics, Iconosquare, YouTube Analytics, etc.).
What You Get: A formal analytics report and a data dashboard or infographic
Project Process
01
Stakeholder Interview
Interview client stakeholder(s) to understand organizational needs/goals and identify target audiences.
02
Data Collection & Analysis
Choose relevant metrics and examine analytics data to identify user engagement trends and patterns.
03
Data Visualization
Create visual summaries and/or interactive visualizations to communicate key findings.
Interested in Web and Social Media Analytics projects? Let us know!
Case Studies: Web and Social Media Analytics
Web & Social Media Analytics
Optimizing Video Performance and Increasing Audience Engagement for Art 21
by Elena Korshakova
Web & Social Media Analytics
“Seeing Through Photographs” — Evaluation of MoMA’s online course using digital analytics
by Marta Miklaszewicz and Gloriana Amador
Web & Social Media Analytics
Visitor Motivation Survey and Audience Segmentation for the Whitney Museum of Art Website
by Sydney Stewart
Web & Social Media Analytics
Creating a data dashboard for Pratt Institute Libraries to improve users’ search experience
by Hyerim Hwang
