How Does It Work?
Students work in small teams to analyze your organization's analytics data to identify insights and make recommendations to improve retention and engagement.
Project Duration: Half semester (7-8 weeks)
Availability: Fall and Spring
Ideal For: Organizations who can provide access to their website or mobile app analytics tools (e.g., Google Analytics, Flurry) and engagement data from their social media platforms (e.g. Facebook Insights, Twitter Analytics, Iconosquare, YouTube Analytics, etc.).
What You Get: A formal analytics report and a data dashboard or infographic
Project Process
01
Stakeholder Interview
Interview client stakeholder(s) to understand organizational needs/goals and identify target audiences.
02
Data Collection & Analysis
Choose relevant metrics and examine analytics data to identify user engagement trends and patterns.
03
Data Visualization
Create visual summaries and/or interactive visualizations to communicate key findings.
Interested in Web and Social Media Analytics projects? Let us know!
Case Studies: Web and Social Media Analytics
Web & Social Media Analytics
Inspired Minds Art Center Digital Presence Optimization
by Sandra Ye
Web & Social Media Analytics
Transforming Museum Analytics into Strategic Action
by Kai-Chieh Huang
Web & Social Media Analytics
ClearStatusAI Digital Strategy Audit
by Mengqi Cao
Web & Social Media Analytics
Helping the Peale Museum track their digital analytics growth through curated dashboards
by Aayushi Bharadwaj
Web & Social Media Analytics
Analyzing digital analytics to uncover pain points and increase organic visits through SEO optimization for a think-and-do tank
by Gerard Samson
