Alliance for California Traditional Arts (ACTA) is a non-profit organization that aims to support the continued survival and growth of cultural traditions throughout the United States. Their goal is to broaden their audience both nationally and reach those with varying levels of interest. They wanted to formulate an enhanced social media strategy to stimulate conversations about the organization’s diverse activities. Our team of 4 digital analysts evaluated ACTA’s web and social media analytics data to investigate how ACTA might leverage its digital channels to increase visibility and appeal to a broader audience.