Witness is a non-profit organization supporting Formerly Incarcerated People (FIP). It is dedicated to transforming the lives of FIP by advocating for long-term solutions, fostering economic empowerment, and building generational wealth. Our biggest challenge was to strategize the content in a meaningful and impactful manner to build trust and tell a story. The team’s goal was to restructure the website to engage more audiences and gain more traction, as well as humanizing the topic to break the stigma around it. We aimed to achieve this goal while keeping the organization’s visual language in mind.