Usability Testing Case Study

How to Motivate Potential Supporters of The Archives of American Art

Fall 2022

Written by:

Shuyang Lin

Project Summary

The Archives of American Art is a research center that dedicates its work to collecting, preserving and providing access to primary sources that document the history of the visual arts in America. Recently, some unsatisfactory experiences with its Support page have impeded supporters from donating to the center. To pinpoint these problems and attract potential supporters, we tested the usability of the Support page with moderated user testing and gave four primary recommendations to improve it.