Grassroots Grocery is a non-profit organization dedicated to providing fresh groceries to families in low-income communities in New York City. They rely on volunteers to both pack the groceries, drive them to be delivered and distributed, and keep community fridges stocked through their “Fill a Fridge” program. A large part of their funding also comes from donations. As such, Grassroots Grocery is looking to attract more volunteers through their website, as well as ensure that the website communicates their core values to visitors.