The Metropolitan Museum of Art (MET) is committed to conserving quality through their digital experiences and usability to visitors. Eye-tracking technology was used in this study to visually explain how visitors navigate through planning their visit and securing a ticket. From the data collected by this method, we understood what visual elements stood out to users and what content they were looking for as they navigated through the process of planning their visit. After thorough research and analysis, our team curated recommendations and designed more suitable visual elements that we hope would ease the process for visitors who wish to plan their trip to the MET.