Information Architecture Case Study

Crafting Alumni Connections for the Urban Fellows Alumni Association

Fall 2021

Written by:

Cathy Hu

Project Summary

The NYC Urban Fellows Alumni Association (UFAA) aims to support participants of the Urban Fellows program by fostering relationships among alumni and promoting professional opportunities. UFAA is looking to redesign their website to better serve the needs of the program’s alumni. Our team leveraged research insights to redesign the website to support more ways for alumni to connect with one another. We constructed a new information architecture and high-fidelity prototypes for the homepage, alumni directory, upcoming events page, and donate page.