Pratt News website covers institute-wide updates and activities about Pratt’s programs, faculty, alumni, students, and more. Recently, the website has received a redesign to improve its user experience. Our team was interested in learning how people interact with the website and respond to the new design. We studied the website’s performance and user behavior using Google Analytics and Hotjar and identified areas for improvement in the navigation menu, CTA buttons, article previews, and the Prattfolio page.