Pratt News has recently been revamped as a part of an initiative to reconstruct and improve the Pratt Institute website. The mission of the web and digital communication department as the conductor behind this drive is to seek improvements and review the redesigned Pratt news website to use it as the foundation for the reconstruction of the institute-wide website. To help achieve our client’s mission, we have analyzed the navigation system of the Pratt news website using Google Analytics and Hotjar. We have identified room for improvement in the navigation menu, content hierarchy, and CTA labels.