How Does It Work?
Students work in teams to plan and implement various ethnographic research techniques to help you gain a clearer picture of who your target audience(s) are, what they need, what they want, and how they behave.
Project Duration: Full semester (15 weeks)
Availability: Fall and Spring
Ideal For: Organizations in need of extensive research into their target audience(s), especially prior to the launch of a new product or service.
What You Get: Final report with research insights and recommendations, plus raw data, research plans, and other documentation.
Project Process
01
Observations & Interviews
Conduct in-person observations at local sites and interviews with representative potential users of the future site/app.
02
Diary Studies
Plan and implement a week-long study where participants contribute photos or video snippets, answer questions, and describe their day-to-day activities.
03
Co-Design Sessions
Hold In-person or online workshops with participants and/or stakeholders to expand on research questions or map out potential design directions.
Interested in User Research projects? Let us know!
Case Studies: User Research
User Research
Living With Construction: What New Yorkers Know, Want to Know and Think about Subsurfaces Construction Projects
by Ariella Brown
User Research
Understanding New Yorkers in Relation to Construction
by Krystal Ebron
We haven’t completed any projects in this category yet. Check back soon!