How Does It Work?
Students work in teams to plan and implement various ethnographic research techniques to help you gain a clearer picture of who your target audience(s) are, what they need, what they want, and how they behave.
Project Duration: Full semester (15 weeks)
Availability: Fall and Spring
Ideal For: Organizations in need of extensive research into their target audience(s), especially prior to the launch of a new product or service.
What You Get: Final report with research insights and recommendations, plus raw data, research plans, and other documentation.
Project Process
01
Observations & Interviews
Conduct in-person observations at local sites and interviews with representative potential users of the future site/app.
02
Diary Studies
Plan and implement a week-long study where participants contribute photos or video snippets, answer questions, and describe their day-to-day activities.
03
Co-Design Sessions
Hold In-person or online workshops with participants and/or stakeholders to expand on research questions or map out potential design directions.
Interested in User Research projects? Let us know!
Case Studies: User Research
User Research
Living With Construction: What New Yorkers Know, Want to Know and Think about Subsurfaces Construction Projects
by Ariella Brown
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