Understanding user interactions with the Chinati Foundation’s website and video content
Spring 2021
Written by:
Ting Wang
Project Summary
The Chinati Foundation/La Fundación Chinati is a contemporary art museum in Marfa, Texas. We conducted an analysis of the Chinati Foundation’s website and Vimeo content, focusing primarily on demographic data and content interaction. We prepared recommendations for improving the Chinati Foundation’s use of Google Analytics and provided findings that can be used to improve site performance.
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