Web & Social Media Analytics Case Study

Optimizing Happy’ N Beyond’s Website Performance and Engagement Strategies

Spring 2024

Written by:

Rui Tian

Project Summary

Happy N’Beyond is a vibrant online storefront that offers creatively designed products that infuse personal flair and joy into everyday life. In this digital analytics project, we incorporated Google Analytics, Semrush, Keyword Magic, and social media analytics. After examining the site’s top-performing pages and analyzing the site’s technical architecture, we created a series of interactive dashboards and developed concrete strategies to improve the company’s SEO and increase social media engagement.