Creative Capital, a non-profit grant-making organization dedicated to funding innovative artists and supporting their careers, was the focus of our team’s analysis of digital analytics data. We aimed to refine Creative Capital’s content strategy and expand their digital reach to both artists and donors. Leveraging insights from Google Analytics, Instagram Analytics, and Supermetrics, we delved into audience interaction and content effectiveness across various digital channels. Recommendations, presented through a Looker Studio dashboard, were tailored to optimize strategy for artists and donors alike. Our project involved client meetings, Instagram data extraction using Supermetrics, and the creation of comprehensive digital analytics reports and presentations.