Web & Social Media Analytics Case Study

Analyzing data to inform NYC’s LGBT community center’s new website

Fall 2021

Written by:

Victor Chien

lgbt-center-chien_fall21

Project Summary

The Center, is an LGBT organization located in NYC, offering a wide spectrum of programs to support, foster, and celebrate the community since 1983. As it’s going through a website redesign, we analyzed existing data in Google Analytics and conducted a website SEO to suggest a more accessible and enjoyable web experience to inform the new website.