Usability Testing Case Study

Redesigning the Search Experience for Medscape

Spring 2023

Written by:

Lynn Zhang

Project Summary

Medscape is committed to accelerating transformation of medical practice by connecting clinicians worldwide to the right information at every key moment. It works on products across a number of different websites and apps. Usability issues included that the global search lacked specificity, the search results page layout was disorganized, and the mechanics of drug interaction search required users to delete before inputting information was confusing. The results of the moderated usability evaluation provided invaluable insights into the effectiveness of the platform’s search experience. These user insights were leveraged with UX redesign mockups to illustrate the potential solutions.