Usability Testing Case Study

Increasing User Engagement and Exploration for Casual Learners of MoMA’s Website

Spring 2023

Written by:

Liang Yu (Becky) Su

Project Summary

With millions of visitors each year, MoMA is a world-famous museum located in New York City. The MoMA user research team was looking for ways to enhance the online art knowledge learning experience for casual learners. To meet this goal, the DX Center team conducted user interviews, analyzed qualitative and quantitative research results, and provided four main recommendations: make filters easier to understand, implement auto-suggestion and breadcrumbs, follow a consistent grid view, and create a dynamic page layout and presentation. We received positive feedback from the MoMA UX research team for our design recommendations.