Usability Testing Case Study

Increasing monetary donations for the Urban Outreach Center: A website usability study

Spring 2021

Written by:

Monica Hersher

Project Summary

As a community-based non-profit, the Urban Outreach Center relies on help from its donors and volunteers. The bulk of current monetary contributions are received from donors over the age of 40. Together with the Urban Outreach Center, we decided to test for usability issues that could be dissuading both prospective younger donors and existing older donors.