Usability Testing Case Study

Improving the usability of NJ.com’s mobile website

Fall 2020

Written by:

Jiae Oh

NJ.com's_fall2020

Project Summary

Advance Local is a digital media, news, and marketing group headquartered in New York, NY. Our goal of this usability evaluation study was to discover problem areas that users may encounter while using NJ.com mobile website as well as uncover opportunities to help people achieve their goals and optimize the user experience. Based on remote user testing, we found the problems and we addressed the problems with actionable recommendations.