Our team embarked on a transformative journey to revamp the online presence of the New York Microscopical Society (NYMS). Through extensive research and meticulous redesign, we aimed to create a dynamic and user-friendly website. Our efforts focused on enhancing visual appeal, improving navigation, and streamlining user flows to provide visitors with a more engaging experience. Led by Deb Kapell, the society’s president, our collaboration sought to modernize NYMS’s digital platform while staying true to its mission of advancing microscopy for enthusiasts.