User Interface Design Case Study

Expanding the target audience of a philanthropic advising platform through a new mobile interface

Spring 2020

Written by:

Richa Kulkarni

Project Summary

Goodnation is the first philanthropic advising platform that uses a values-based approach to match donors with top-performing charities that create real impact, making it easy and rewarding to build a personalized giving portfolio. Our goal was to expand their target audience through a redesigned mobile platform that was more streamlined and engaging.