The DX Center partners with libraries, archives, museums, non-profits, and start-ups. Below we provide a collection of recent project case studies created by Pratt students, collected and curated by Pratt faculty.
Usability Testing with Eye-Tracking
Designing Clarity: Revealing Hidden Friction in a CMS Authoring Flow Through Eye-Tracking
by Gloria Yang
Usability Testing with Eye-Tracking
Redesigning AI from Hidden Feature to Intuitive Tool for CMS by Eye-Tacking Usability Testing
by Myra Chen
Usability Testing with Eye-Tracking
Using eye-tracking to bring clarity to an evolving AI tool where first-time users struggle to understand what to do next
by Lan-Ting Ko
Usability Testing with Eye-Tracking
Seeing What Analytics Couldn’t: Improving Checkout Conversion with Eye-Tracking Research
by Claire Jen
Usability Testing with Eye-Tracking
Redesigning the Hooked on Phonics Checkout Experience to Build User Trust and Reduce Friction
by Shriya Chipde
Usability Testing with Eye-Tracking
How an Eye Tracking Study of the Shedd Aquarium’s Online Ticket Purchasing Process Identified a Six Figure Monthly Missed Revenue Opportunity
by Conor Mack
Usability Testing with Eye-Tracking
Through the Eyes of the User: Improving Ticket Purchasing flow for Shedd Aquarium’s Programs & Events
by Merlyn Koonamparampath
Usability Testing with Eye-Tracking
From Confusion to Clarity: Redesigning SVA’s Library Online Collections Search Experience
by Meng Shi
Usability Testing with Eye-Tracking
Helping students find relevant resources faster on SVA’s Library Research Guides
by Riley Knowles
Usability Testing with Eye-Tracking
Why Don’t Students Scroll? What Eye Tracking Revealed About the SVA Libraries Page
by Manvi Tandon
Usability Testing with Eye-Tracking
Using Eye-Tracking to Improve the Discoverability, Readability, and Learnability of the Cooper Hewitt API Website.
by Laiba Sarwar
Usability Testing with Eye-Tracking
Optimizing the Global Content Display for Words Without Borders using Analytic Tools and Eye-Tracking Studies
by Bhavna Paikattil
Usability Testing with Eye-Tracking
Enhancing User Acquisition and Experience for Affirmation Studio app using Eye Tracking Analysis
by Gatha Bhakta
Usability Testing with Eye-Tracking
Unlocking Global Literacy: Enhancing Words Without Borders Mobile Interface Using Eye-Tracking Analysis
by Sanjana Subramani
Usability Testing with Eye-Tracking
Helping an AP History Education Tool Increase User Retention
by Mary Haws
Usability Testing with Eye-Tracking
Creating A Seamless Mobile Browsing Experience for the Poster House Website with Eye-Tracking Data
by Anne Kuo
Usability Testing with Eye-Tracking
Building the Path to Charitable Trust Using Behavior Analytics and Eye Tracking Studies
by Medhaswi Paturu
Usability Testing with Eye-Tracking
Retouching the Met’s Digital Collection for the Casual Art Browser
by Xinyu Wang
Usability Testing with Eye-Tracking
Understanding Navigation Flows to Improve Smarthistory’s Content Findability
by Cathy Hu
Usability Testing with Eye-Tracking
Improving the Met’s Search Experience with Mobile Eye-tracking Study
by Lillian Yang
Usability Testing with Eye-Tracking
Using Eye-Tracking to Develop Intuitive Access to Smarthistory’s Web Content
