Eye-Tracking & Behavior Analytics Case Study

Unlocking Global Literacy: Enhancing Words Without Borders Mobile Interface Using Eye-Tracking Analysis

Spring 2024

Written by:

Sanjana Subramani

Project Summary

Words Without Borders (WWB) is an online global magazine focused on bridging a gap between readers, writers, and translators across the globe. WWB offers various genres of writing for readers to enjoy. They publish fiction, poetry, essays, and other literary works, often focusing on themes of identity, migration, and social justice. The aim of the project is to improve the mobile website design to enhance user experience and audience growth and to conduct a comprehensive audit to pinpoint design flaws.