Eye-Tracking & Behavior Analytics Case Study

Optimizing the Global Content Display for Words Without Borders using Analytic Tools and Eye-Tracking Studies

Spring 2024

Written by:

Bhavna Paikattil

Project Summary

Words Without Borders is an online literary magazine that showcases international writing translated into English, fostering cross-cultural understanding and appreciation of global literature. As part of the desktop team, we analyzed the website and conducted an eye-tracking study to find patterns backed by analytical data and behavioral data. Findings in the Multimedia, Search feature and the layout of the page were presented along with recommendations to improve the desktop experience on the website.