The Pratt News website provides instant news and stories across Pratt’s campuses and communities. The website was partially redesigned and launched on August 1st, 2021, to fit into the new online environment and paperless trend post-Covid 19 pandemic. As a team, we used web analytics, heatmaps, and recordings to evaluate the website content performance. We discovered 4 significant opportunities: space utilization, redundancy reduction, content accessibility, and content readability, and provided 4 actionable recommendations: new content organization, tags and contextual text removal, content group relocation, and headline relocation.