USA Rugby is the national governing body for the sport of rugby in America. Their website is to provide information for their members and fans, and serves as a platform for users to register membership or participate events. They currently face the problem of the engagement of their Events-related pages. Our goal is to understand the behavior patterns of USA Rugby users within these pages, and increase the attendance of upcoming events. We used web analytics and heatmaps to evaluate their current website. After thorough research and analysis, our team discovered 3 main findings and generated the recommendations for their events page.