Case Studies Archive

Welcome to our archive of past projects. These case studies showcase our previous work and the diverse range of clients we have collaborated with. Please note that while the links to these case studies are no longer active, the content remains a valuable resource for understanding our approach and capabilities.

If you are the author of an archived case study and would like to share an updated link, please contact us at info@prattdx.org.

Eye-Tracking & Behavior Analytics

Optimizing the Global Content Display for Words Without Borders using Analytic Tools and Eye-Tracking Studies

by Bhavna Paikattil

User Interface Design

Recreating Edgemere Farm’s magic in the digital landscape : A Website Redesign

by Jiayi Jiang

Web & Social Media Analytics

Evaluating Web analytics and SEO to refine Montana Historical Society’s Digital Strategy

by Kiyo Yang

Eye-Tracking & Behavior Analytics

Creating A Seamless Mobile Browsing Experience for the Poster House Website with Eye-Tracking Data

by Anne Kuo

Eye-Tracking & Behavior Analytics

Building the Path to Charitable Trust Using Behavior Analytics and Eye Tracking Studies

by Medhaswi Paturu

Eye-Tracking & Behavior Analytics

Retouching the Met’s Digital Collection for the Casual Art Browser

by Xinyu Wang

Eye-Tracking & Behavior Analytics

Understanding Navigation Flows to Improve Smarthistory’s Content Findability

by Cathy Hu

User Interface Design

How Do We Elevate Engagement and Foster Categorized Information Sharing for Mycology Enthusiasts: NYMS

by Sacchit Vartak

Eye-Tracking & Behavior Analytics

Improving the Met’s Search Experience with Mobile Eye-tracking Study

by Lillian Yang

Eye-Tracking & Behavior Analytics

Using Eye-Tracking to Develop Intuitive Access to Smarthistory’s Web Content

by Xiaoqi (Vicky) Chen

User Interface Design

Driving Community Growth by Revamping Rescue City’s Website

by Katie Im

Eye-Tracking

Applying eye-tracking insights on Pratt desktop website to improve the application process for prospective graduate students

by Johna Shi

Usability Testing

Improving the usability of the Smithsonian Museum’s website for educators

by Srishti Dokras

Usability Testing

Improving the age-friendliness of the Bay Ridge Center website

by Jennie Lin

Behavior Analytics & A/B Testing

How can we make it easier for users to find pantries on Staten Island Hunger Task Force mobile site?

by Johna Shi

Usability Testing

Determining if the L-CMD Research Foundation’s Website Is Appealing to Donors

by Ruoyu (Roey) Wang

User Interface Design

Sharing the Stories of Chinatown Businesses Through a Redesigned Website Experience for Made In Chinatown

by John Kellejian

User Research

Understanding New Yorkers in Relation to Construction

by Krystal Ebron

Eye-Tracking

Improving the exploration experience of Cooper Hewitt’s exhibitions

by Stephanie Meltzer

Web & Social Media Analytics

Amplifying the Peale Museum’s online presence

by Verena Tanzil