The purpose of the project was to better understand how Google Analytics can be used on the Children’s Health Fund website. A redesign of the website was needed in order to understand the areas of improvement, one such area was SEO. The purpose was to be able to compare metrics once the website is launched. The website evaluation was conducted through Google Analytics, Search Engine Optimization Audit, and individual observations. An interactive dashboard, using data from Google Analytics, was created on Google Data Studio. Additionally, an infographic was created based on the SEO Audit.