Web & Social Media Analytics Case Study

“Seeing Through Photographs” — Evaluation of MoMA’s online course using digital analytics

Spring 2019

Written by:

Marta Miklaszewicz and Gloriana Amador

Project Summary

The Museum of Modern Art (MoMA) supports public involvement in the arts through their educational online courses on Coursera. The courses cover a range of topics from fashion to photography. This study summarized our analysis of the “Seeing Through Photographs” course digital analytics in order to provide valuable suggestions to increase course engagement and determine any structural changes needed. Our findings and suggestions were categorized by language, course objectives, accessibility, quiz & assignment structure, and community support.