Specialisterne Foundation is a global non-profit organization that works to enable jobs for people with autism and similar neurodiverse conditions through social entrepreneurship, corporate sector engagement, and a global change in mindset. We partnered with Specialisterne’s US entity to help evaluate, understand, and optimize their social media activity with an in-depth analysis of their LinkedIn and Twitter social media data. We also examined some of their Google Analytics data to understand what type of impact social media has on web traffic.