Usability Testing Case Study

Usability Testing: The Williams College Museum of Art Website

Fall 2024

Written by:

Anvita Shah

Project Summary

The Williams College Museum of Art (WCMA) partnered with Pratt Institute to optimize its website for improved content discovery by Williams College students. To gather valuable insights, the Pratt team conducted remote, moderated usability tests over Zoom, assessing the overall user experience of the museum’s target audience when navigating and utilizing specific resources on the current site. By engaging eight students from both institutions, the Pratt team aimed to identify key areas for improvement, focusing on enhancing the website’s usability, resource organization, and accessibility for future development.