Usability Testing Case Study

Knowunity’s Quest: Navigating the US EdTech Landscape for Homework Success

Fall 2023

Written by:

Priyanka Nair

Project Summary

Knowunity, Europe’s fastest-growing EdTech app, is expanding into the U.S. market but faces low engagement among middle and high school students in its homework features. This project aimed to understand how U.S. students approach assignments, what tools they use, and how Knowunity compares to competitors. Through user testing, we identified gaps in features, unclear functions, and user flow issues, leading to insights that can better support students’ academic needs.