Usability Testing Case Study

Helping non-experts easily obtain insights from a complex map-based data modelling website

Fall 2021

Written by:

Lillian Yang

thehenryford_fall2021

Project Summary

The Henry Ford Innovation Atlas is a map-based web tool that shows a holistic data model of US students’ innovation levels. To help users easiy obtain insights from the Atlas, we tested its usability with remote usability testing methods. Although the website has strengths in efficiency and providing detailed information, we discovered room for improvement in feedback, discoverability, and mapping.