Usability Testing Case Study

Creating a Smoother Customer Journey from Beginning to Checkout for the Packit Gourmet Mobile Website

Spring 2022

Written by:

Sara Kim

Project Summary

Packit Gourmet is a family-owned, boutique e-commerce company based in Austin, Texas, that sells shelf-stable camp meals, cooking ingredients, and related tools and gear. For this project, our four-person usability team worked together to design and implement moderated remote user testing – in which relevant participants are recruited and asked to use the “think aloud” method as they perform tasks on the platform set by the usability experts – to identify usability problems on the packitgourmet.com mobile website and provide potential solutions.