Usability Testing Case Study

Boosting Givepact’s Crypto Donation Rate by Unraveling User Behavior

Fall 2023

Written by:

Richa Shah

Project Summary

Givepact, a Web 3 technology platform facilitating crypto donations for nonprofit organizations, sought to enhance the usability of its donation transaction flow on givepact.io. Our team from Pratt Institute conducted Moderated Remote User Tests with 7 participants to identify usability issues and propose recommendations for improvement. Despite users’ appreciation for the app’s aesthetics, navigation challenges emerged during donations, prompting 3 key recommendations to optimize usability, learnability, and conversion rates.