The SVA Libraries landing page was meant to help students help themselves (ex. find Resources, search the catalogs, book study rooms, etc.). Instead, most were skipping it entirely and turning to library staff. Our team of UX Researchers from Pratt partnered with SVA to find out why. We used eye tracking, retrospective think-aloud interviews, and the System Usability Scale to understand how students were really interacting with the site. We lay out our process, findings, and recommendations for the SVA libraries landing page.