Gutenberg Technology’s Course Builder AI can turn long documents into courses within seconds, but new users often felt lost when trying it for the first time. They weren’t sure what each step meant or what the system expected them to do next. By using eye-tracking and reviewing their interactions, I was able to see exactly where people hesitated, got confused, or lost confidence. These patterns revealed three core issues: not enough guidance, unclear labels, and limited feedback during important moments. The insights helped the GT team understand the user experience from an outside perspective and shape clearer, more intuitive updates for the beta version.