Usability Testing with Eye-Tracking Case Study

Helping students find relevant resources faster on SVA’s Library Research Guides

Spring 2025

Written by:

Riley Knowles

Project Summary

SVA Library has received feedback that the library’s research guides are challenging to navigate, preventing users from finding what they need. Our team conducted 12 moderated usability tests with Tobii eye tracking software and I led the data analysis to identify a key mis-match between users’ search behaviors and the research guides’ content organization, contributing to an overall poor user experience. From these insights, I re-designed the Design Archives research guide with stronger information architecture and visual hierarchy to serve as a template for the standardization of research guides across the platform.