User Interface Design Case Study

Improving Navigation & User Experience across Hooked on Phonics

Fall 2025

Written by:

Aayushi Baharadwaj, Gloria Yang, Anvita Shah, Conor Mack

Project Summary

Hooked on Phonics is a learn-to-read program designed to help children ages 3-8 develop foundational literacy skills. Hooked on Phonics recently underwent a major website redesign, but the Learning Resources section was deprioritized and fell out of scope. The team focused on redesigning the information architecture (IA) and user experience of the Learning Resources, creating a continuous, exploration-based experience that helps parents confidently guide their child’s learning journey.