How Does It Work?
Students work in small teams to analyze your organization's analytics data to identify insights and make recommendations to improve retention and engagement.
Project Duration: Half semester (7-8 weeks)
Availability: Fall and Spring
Ideal For: Organizations who can provide access to their website or mobile app analytics tools (e.g., Google Analytics, Flurry) and engagement data from their social media platforms (e.g. Facebook Insights, Twitter Analytics, Iconosquare, YouTube Analytics, etc.).
What You Get: A formal analytics report and a data dashboard or infographic
Project Process
01
Stakeholder Interview
Interview client stakeholder(s) to understand organizational needs/goals and identify target audiences.
02
Data Collection & Analysis
Choose relevant metrics and examine analytics data to identify user engagement trends and patterns.
03
Data Visualization
Create visual summaries and/or interactive visualizations to communicate key findings.
Interested in Digital Analytics projects? Let us know!
Case Studies: Digital Analytics
Digital Analytics
Using Data Analytics to Determine If Pratt Institute’s New Website Is Successful In Catering to Its Site Visitors
by Leewon Seo
Digital Analytics
Enhancing User Engagement and Discoverability Across The New School Archives Platforms
by Nahee Kim
Digital Analytics
Optimizing User Experience and Engagement on Smithsonian Associates’ Website via Universal Analytics and GA4
by Brianna Casas
Digital Analytics
Art Meets Data: Enhancing Creative Capital’s impact through analytics-driven insights for optimized digital Reach and Engagement
by Priyanka Jain
Digital Analytics
Understanding Search in the Smithsonian Learning Lab
by Tess Porter
